Integrated Marketing Communication... oy vey!
So this week, we're talking about marketing and branding in regards to the nonprofit sector. Marketing a nonprofit may involve challenges that the same task for a for-profit entity may not (e.g., lack of resources, explaining the benefits of marketing to donors who want $ to go to clients and programs), but for the most part they're fairly similar. So I wanted to ask your views on something else related to marketing...
IMC, MarComm, or the "C Suite"--whatever you want to call it--the merging of marketing, advertising, and public relations. Is it a good thing? Now consider in your responses from these two different perspectives: (1) the organizational view and (2) the discipline's views.
What are the implications of continued IMC growth?
IMC, MarComm, or the "C Suite"--whatever you want to call it--the merging of marketing, advertising, and public relations. Is it a good thing? Now consider in your responses from these two different perspectives: (1) the organizational view and (2) the discipline's views.
What are the implications of continued IMC growth?
posted by Richard @ 3:56 PM
1 Comments:
At 3:22 PM, November 06, 2006,
Giselle said…
IMC will always get a bum rap from the PR and advertising folks, but that doesn't mean it can't be useful. For a small non-profit that doesn't have the luxury of having separate advertising & PR functions, an IMC approach can be the best way to manage the organization's communications objectives.
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