Public Relations Commentary

Increasingly, public relations pracititioners have to know not only how to write for the Web, but also how to manage and respond to blog postings. This blog was created to use in my public relations courses to help my students prepare to blog and learn how to respond to others in a virtual yet professional manner.

Monday, October 30, 2006

"Red Cross Announces Management Overhaul"


I just read an article about major changes that are set to take place at the Red Cross.
Here are some issues their plan focuses on: (The reform must receive congressional approval).

*"Explicitly delegating responsibility for day-to-day operations to the Red Cross'full-time professional management, with the board focusing mainly on longer-term strategic oversight.
*Reducing the board of governors to between 12 and 20 members by March 31, 2012. An interim goal is to have no more than 25 members by 2009.
*Creating a single category of board members. Now, most are elected by local chapters, some are elected by the board, and others, including the chairman, are appointed by the U.S. president.
*Shifting seven of the presidentially appointed governors, all but the chairman, into a newly created Cabinet Council that will be merely advisory."

Read the whole article. It's interesting.

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