Public Relations Commentary

Increasingly, public relations pracititioners have to know not only how to write for the Web, but also how to manage and respond to blog postings. This blog was created to use in my public relations courses to help my students prepare to blog and learn how to respond to others in a virtual yet professional manner.

Monday, October 23, 2006

Accountability should be the name of the game

I think it is great that non-profits are looking into the companies for which they own stock. Everyone in America should be holding corporations accountable for their actions, and having the non-profit sector participate in this awareness is great news. I see owning stock in a company that does not support he mission of the non-profit as a conflict in interest, and now some non-profits are seeing things the same way. Of course, many articles we have read for this week prove that not all companies are behaving in economically or socially responsible ways. Maybe others of you can comment more intelligently on shareholder resolutions and proxy, two terms in the foundation investment readings that I am encountering for the first time.

1 Comments:

  • At 5:00 PM, October 23, 2006, Blogger Paul Jonas said…

    THis is an interesting way for an organization to define who it is, what its mission is and who it supports all in the simple action of spending money.

    It does come to a surprise to me by any means, however, it does create strong ties that may make for more temptation for non-profits ot perhaps let their mission creep should the company or companies they have invested in also have a mission creep.

    While I would hope that the NPO would be strong enough to cut ties should the organization in which it has invested in have mission drift, it does add a different level to the game.

     

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