The power of AARP

In talking about non-profit organizations catering to a specific demographic, my mind instantly goes to AARP, one of the most powerful (if not the most powerful) non-profits in the country.

Originally created in 1958 to provide private insurance for retired teachers, AARP has branched out over the years to include a wealth of services and benefits for their membership. However, their mission has not changed:

• To promote independence, dignity and purpose for older persons
• To enhance the quality of life for older persons
• To encourage older people "To serve, not to be served

These key principles are evident in their activities today. With a constituency of over 37 million members, AARP is a lobbying force to be reckoned with, advocating for issues that affect the 50+ demographic. But they're very quick to point out that they're a nonpartisan organization that does not support or oppose candidates for office - they concentrate solely on the issues.

Other benefits that AARP provides include discounts on a huge array of products and services, driver safety courses, help with tax preparation, social networking through online message boards and employment assistance, just to name a few.

I encourage you to check out their website (linked above) to learn more about their advocacy work as well as their services for this important demographic, even more so now as the baby boomers are beginning to reach retirement age.