Nonprofit Marketing and Target Audiences

So far what we have discussed in class and other articles is about the traditional/charitable nonprofit. Most of these nonprofits are directed at the general public, although there exist a lot of nonpublics in these groups as well. What about narrow target audiences? The NC Association for Children with Down Syndrome, for example, is only going to assist and draw in a certain group of clients and donors. How do we target those types of audiences? Technological strategies like a MySpace site does not seem to communicate to these narrowed groups.

I work for an Association that is constantly trying to get our members online. For years we have encouraged email distribution or digital newsletters but hardly a third of our membership even has an email address, let alone checks it. We are forced to rely on paper printout of invitations to our events, monthly invoices and all communication material. Even the Board of Directors is more dependent on communication by fax than by email. What creative, and cheaper, ways are there to communicate to these select groups? and who are somewhat technologically stunted?

Side note: Is the correct grammar non-profits or nonprofits? And what about fundraising or fund raising? I’ve seen both. Thanks