Public Relations Commentary

Increasingly, public relations pracititioners have to know not only how to write for the Web, but also how to manage and respond to blog postings. This blog was created to use in my public relations courses to help my students prepare to blog and learn how to respond to others in a virtual yet professional manner.

Monday, March 24, 2008

Nature Conservancy

I agree that an organization must take responsibility for their actions. I think the Nature Conservancy did accept their actions that did not match their mission. The first step in accountability is admitting the situation in order to move on and improve. Nonprofits should create performance measures to conduct accountability audits of their organization. Public sector accountability cannot be applied to the nonprofit sector. Nonprofits have too many stakeholders that can hold them accountable.

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