Public Relations Commentary

Increasingly, public relations pracititioners have to know not only how to write for the Web, but also how to manage and respond to blog postings. This blog was created to use in my public relations courses to help my students prepare to blog and learn how to respond to others in a virtual yet professional manner.

Tuesday, August 22, 2006

I love Fido and Fluffy. But is this an example of too many nonprofits?

A little more than a year ago, Hurricanes Katrina and Rita devastated much of the Southeastern US coastline. Remember the images of dogs and cats being left behind by owners who were trying to save their own lives? Well, Pets America does. It is a relatively new nonprofit that started after Katrina to create and educate people on ways to involve their pets in disaster planning. Not sending Fido into a burning house to fetch out the little tykes, but teaching people how to provide CPR to animals, pet first aid, and teaching volunteers how to work with pets.

Anyone who knows me knows I love my cats. But is this organization really necessary? Should this education and training be something that is taken on by the American Humane Society, the ASPCA or any of the other numerous animal-related nonprofits? Could a collaboration have been more effective than trying to start a brand new nonprofit that's going to have to compete for dollars and grants?

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