Reflection of Effective Advertisements
In the spirit of post-super bowl reflection, I thought it was appropriate to use the streategies we learned last week to judge the effectiveness of the Super Bowl ads from last night. Granted, beer and GoDaddy ads are not quite a correlation to non-profit ads but all ads follow the same guidelines of effectiveness.
The Coke Side of Life: I think Coke did great this year. The Politics ad was the best example of the "Coke brings people together" feel-good image they have been trying to do for the past several years e.g. last year's mock video game imitation. But you take a current issue like politics, two arch-enemies and coke brings them together. Awesome.
Budweiser Clydesdale: Budweiser is best-known for their gender stereotypes, but the Clydesdale commercial was a healthy change in their advertising. The Clydesdales are probably best remembered at the 2002 Super Bowl and their tribute to the 9/11 tragedy. So going off that flair and of course adding the Dalmatian trainer, who we remember abandoning the Budweiser wagon for a Miller truck, was a perfect combination of humor, competition and feel-good effectiveness.
They should have gotten a second opinion: The only good thing I can say about the Career Builder commercials is that I will not forget them. Probably what they were going for but seriously the spider? and the walking heart? The heart looked like her implant flew out of her boob. I do agree these ads were very good at the "buzz" of marketing but as far as credibility . . . it was too creepy to be effective.
Babies don't always work: ETrade had a good idea but I'm not sure of the execution. Babies making trades would suggest the ease of the ETrade design. But the baby wasn’t cute! I’m still not getting the simplicity of ETrade when they are using a genius kid to sell the idea.
Okay that was my quick take on the ads and their use of marketing strategies. I wish there were a few nonprofit ads I can reflect on but $2 million for a 30 second spot, probably not a lot of public service availability.
The Coke Side of Life: I think Coke did great this year. The Politics ad was the best example of the "Coke brings people together" feel-good image they have been trying to do for the past several years e.g. last year's mock video game imitation. But you take a current issue like politics, two arch-enemies and coke brings them together. Awesome.
Budweiser Clydesdale: Budweiser is best-known for their gender stereotypes, but the Clydesdale commercial was a healthy change in their advertising. The Clydesdales are probably best remembered at the 2002 Super Bowl and their tribute to the 9/11 tragedy. So going off that flair and of course adding the Dalmatian trainer, who we remember abandoning the Budweiser wagon for a Miller truck, was a perfect combination of humor, competition and feel-good effectiveness.
They should have gotten a second opinion: The only good thing I can say about the Career Builder commercials is that I will not forget them. Probably what they were going for but seriously the spider? and the walking heart? The heart looked like her implant flew out of her boob. I do agree these ads were very good at the "buzz" of marketing but as far as credibility . . . it was too creepy to be effective.
Babies don't always work: ETrade had a good idea but I'm not sure of the execution. Babies making trades would suggest the ease of the ETrade design. But the baby wasn’t cute! I’m still not getting the simplicity of ETrade when they are using a genius kid to sell the idea.
Okay that was my quick take on the ads and their use of marketing strategies. I wish there were a few nonprofit ads I can reflect on but $2 million for a 30 second spot, probably not a lot of public service availability.
posted by Donald @ 10:34 AM
2 Comments:
At 2:53 PM, February 04, 2008,
cfriedman22 said…
Actually there was a PSA in the first half, I believe it was an antidrug ad...
At 5:05 PM, February 04, 2008,
Emily Burnett said…
just curious... is the network required to reserve a certain amount of time for PSAs? or was the anti-drug ad paid for?
thinking about the astronomical prices for commercials during the super bowl makes me wonder how non-profits with limited budgets can ever compete for consumer attention.
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