Public Relations Commentary

Increasingly, public relations pracititioners have to know not only how to write for the Web, but also how to manage and respond to blog postings. This blog was created to use in my public relations courses to help my students prepare to blog and learn how to respond to others in a virtual yet professional manner.

Friday, September 29, 2006

So you wanna be a Ph.D. student, eh?

Well, for those of you following the facial hair challenge and my quest for PhD candidacy, I thought I'd share with you the questions that I was asked about the nonprofit sector and its management. I bet you could do reasonably well with these questions. So go ahead, in your spare time, take out some paper and you have four hours to answer these. On your mark, get set, go!

1) Discuss the growth of the nonprofit sector in the US in terms of trends and legislation. Be specific as to at least two subsectors that have shown high percentages of growth and the federal legislation that this has prompted. What are tthe implications of this growth for NPOs, the for profit sector, and government services? Speculate here, specific references are not required.

2) In the W. K. Kellogg Foundation's report Blurred Boundaries, they suggest that there are five flashpoints of change. What are these flashpoints of change, and what are the potential implications for the nonprofit sector? You may cite recent examples based on your knowledge of current events.

3) Lester Salamon (2002) discusses some of the challenges and opportunities the nonprofit sector faces. Discuss these in terms of relevance to the nonprofit field of most interest to you.

4) What is the common theme of the nonprofit management handbooks and supporting articles from scholarly nonprofit journals and trade publications. Please describe the theme and discuss the supporting elements.

1 Comments:

  • At 4:34 PM, October 02, 2006, Blogger Richard said…

    Just thought I'd share the public relations qualifying exam questions I had today too. They might be useful in helping you prep for your comps in the Spring:

    1) In Public Relations Theory II, Botan and Taylor argue that Excellence Theory is the only paradigmatic theory yet developed in public relations. Assess the soundness of this assertion by tracing the development of this research program. Identify and explain the major assumptions, key concepts and variables, data collection procedures and results. Discuss any modifications that have been made to the theory and areas for future development.

    (2) Botan and Hazleton also argue that critics of the Excellence Theory include rhetorical and critical researchers. However, Botan and Hazleton argue that "either the field has failed to see enough merit in what they have said to develop their work into alternative paradigms or they have limited their remarks to critiques and failed to conduct affirmative research, share their data, and sufficiently open their own theories to critical discourse." Discuss examples of rhetorical and critical research in public relations. In doing so, either confirm or refute Botan and Hazleton's argument.

    (3) Theories of persuasion have largely been omitted from the Excellence paradigm, yet public relations researchers working in areas such as crisis communication an dcampaign development and implementation embrace persuasion. Discuss this apparent inconsistency by outlining the assumptions that persuasion theorists bring to their research and critiquing the efficacy of this approach.

    (4) Explain the potential contribution of relationship theory to conducting scholarly research about donor relations. Make an argument that this perspective is more valuable than other approaches.

     

Post a Comment

<< Home