Public Relations Commentary

Increasingly, public relations pracititioners have to know not only how to write for the Web, but also how to manage and respond to blog postings. This blog was created to use in my public relations courses to help my students prepare to blog and learn how to respond to others in a virtual yet professional manner.

Saturday, September 23, 2006

NGO Accountability Charter

I was trying to find some information on a certain nonprofit organization when I ran across this International Nongovernmental Organization Accountability Charter. The charter says that the participating NGOs will provide at least one report per year that addresses:

· Mission and values;
· Objectives and outcomes achieved in programme and advocacy;
· Environmental impact;
· Governance structure and processes, and main office bearers;
· Main sources of funding (corps, fdns, govts, and individuals);
· Financial performance;
· Compliance with this Charter; and
· Contact details.

Side note, these will be some of the things you'll be looking for in the Annual Report project, which we'll talk about in greater detail in mid-October.

Say you're in charge of public relations at an NGO and were asked to create a priority list of your publics... would you order them in the same manner as the charter does in the "Our Stakeholders" section?

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