Public Relations Commentary

Increasingly, public relations pracititioners have to know not only how to write for the Web, but also how to manage and respond to blog postings. This blog was created to use in my public relations courses to help my students prepare to blog and learn how to respond to others in a virtual yet professional manner.

Monday, September 18, 2006

A Non-Profit for Non-Profits

I’ve got what I think is a bright idea. Let’s form a non-profit to help non-profit social service agencies. Clearly, they are at-risk and are need of some assistance.

Although non-profits continue to proliferate, private giving is on the decline and public funding is up but it’s not on par with what it is costing to run nonprofit organizations.

Here are some of the services that we could offer:
.Fundraising and development training

.Accounting and bookkeeping

. Corporate finance; investing
. Lobbying and government representation
. Executive training and headhunter services
. Board training and development
. Volunteer database
. Technical assistance
. Grantsmanship
. Organizational development/management
. Mergers, partnerships and acquisitions

Many social service agencies were designed with the purest of intent; to help those in need. Their allegiance to the cause has been the day-to-day focus and little attention has been paid to basic organization management, recordkeeping or long-term financial sustenance. Many of the leaders of these agencies are sincerely dedicated to the cause, but they have very little knowledge of business and management. They are not prepared to respond to today's challenges of competition, resource development, executive staff development, etc.

I would like to see government funding sources and nonprofit associations step up to the plate and provide the training, development and technical assistance that today’s nonprofit social service agencies most assuredly need. These agencies are providing much-needed services to vulnerable segments of the populace. I think they deserve some help and assistance in retrofitting their organizations to meet today’s demands.

Meanwhile, there’s a new industry on the horizon…nonprofit entities comprised of smart, business-savvy folks who can help the existing non-profits strengthen their infrastructure.





2 Comments:

  • At 5:54 PM, September 18, 2006, Blogger Evelyn said…

    *I think I posted this comment in a different place, ok this is the right one, sorry for that*

    Gina, I love your idea of creating a non-profit that can be help other non-profits with training. Non-profits face so many challenges that I am sure they will accept the help (no doubt about it).

    As the book mentions, the challenges for these organizations are everywhere and they range from not having a clear mission to not even having the right marketing niche to focus on (which is critical for any organization by the way). I believe that this is my main critic to non-profits. Based on my short experience and observation many of non-profits are not business oriented at all, they lack plans of actions, objectives, goals, a clear mission, etc. Many of them do not even think of resource development or fundraising as a priority! I think that one can assume that many of these organizations lack professional expertise; maybe the salaries are not attractive enough so people go to other types of organizations. There are plenty of causes for the situation. But, what can we do to help non-profits to be more business oriented? Should we train all the personnel in the non-profit? Should we hire the most experienced manager that can run the non-profit as a business? What should we do?

    There are many things that non-profits can do in order to be more competitive. Here are some ideas. They need to figure it out basic elements of an organization like who they are, what they want, what kind of publics they serve, the products and services they offer, the uniqueness of their products or services, their weaknesses and strengths (SWOT analysis), etc. I believe that non-profits need to be “run” as a business, where decisions are made based on research, where marketing plays a huge role, where the general management leads the organization, and where the clients and donors are one of the most important persons in the organization.

     
  • At 6:48 PM, September 25, 2006, Blogger Paul Jonas said…

    Actually, Gina, I worked at a non-profit that did just that, this summer.

    The internship that I had building a scholarship for the Rural Health Partnerhsip of North Central Florida was headquartered at WellFlorida, an administrative non-profit.

    I pulled the following information from their website: www.wellflorida.org. THis is a list of the core services that WellFlorida provides.

    Needs Assessment
    Survey Design and Analysis
    GIS Data Analysis
    Health Policy Analysis
    Quantitative Data Gathering and Analysis
    Qualitative Data Gathering and Analysis
    Evaluation
    Grant Writing
    Strategic Planning
    Grant Administration
    Quality Assurance
    Non-profit Fiscal Management and Oversight

    While there wasn't a legal side to it, WellFlorida handled just about every other aspect of a number of non-profits, specifically those in healthcare. Some of their community partners besides RHP include:

    Healthy Start of North Central Florida & Central Healthy Start (Maternal Care)
    North Central Florida Ryan White CARE Program
    The Housing Opportunities Program (HOP)
    Charity Gateway Partners
    A Cellphone recycling program.

    There is a lot more information available if you are interested. They provide a great service for a number of non-profits in the area.

     

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